RIPPA 集团：12 年的创新与卓越

RIPPA Group was founded in 2012 by Mr. Yan Huaiguo and Mr. Chen Guoqiang. The two founders deeply felt that modern land operations require efficient and specialized mechanical equipment. They independently developed China's first small excavator and launched it to the market after 1,000 hours of rigorous testing. With its excellent design and quality, this excavator quickly received unanimous praise from users around the world and was in short supply. RIPPA thus began its outstanding development and verified the assumption that "high-quality special equipment is a market necessity."

2017:打破传统，实现工业和贸易一体化
2017年，RIPPA集团打破传统生产贸易壁垒，率先在行业内实现工贸一体化模式。它省去了中间环节，直接对接工厂和市场，为客户提供更优质、更有竞争力的产品。这一创新不仅降低了成本，还提高了服务的及时性和产品的稳定性，开创了全球工贸一体化的新局面。

2020:直面疫情，布局上游产业链
In 2020, the outbreak of the global COVID-19 pandemic brought about a sharp rise in costs, but the RIPPA Group did not stop. On the contrary, the company increased its investment in the industrial base and laid out the upstream industrial chain, making full preparations for a leap forward after the epidemic. In just 17 months, RIPPA has achieved independent production of all parts except engines, pumps, and valves. This strategic decision is particularly critical today. It not only helps the company effectively control costs, but also greatly improves product quality, and ultimately leads to a 4-fold increase in RIPPA's production in 2024.

2021:大型挖掘机的全面研发与突破
In 2021, RIPPA Group has made major breakthroughs in the R&D and production capacity of large excavators. The layout of a full range of excavators from 1 ton to 75 tons has been officially completed, which marks that RIPPA is not only a company focusing on small excavators, but also a comprehensive engineering machinery company capable of producing a full range of excavators. In 2022, after the Turkish earthquake, RIPPA's large excavators were widely involved in the rescue work, further verifying the excellent quality and reliability of its products. Today, RIPPA is able to mass-produce 22-ton EPA and Euro 5 standard excavators, and has become the only local company in China that can produce 6-ton to 22-ton large excavators.

2022：成功推出滑移装载机
In July 2022, RIPPA tried to launch a new product line of skid steer loaders for the first time. After the product was released, it quickly won the favor of global dealers. In just one year, RIPPA achieved the goal of producing 300 skid steer loaders per month, and further enriched its full range of product lines in 2024. RIPPA's rapid replication and responsiveness in production organization capabilities demonstrates the company's outstanding strength in innovation and meeting market demand.

2023:装载机业务的全球布局与扩张
As RIPPA's brand awareness in Russia, Europe and America continues to increase, more and more dealers hope that RIPPA can have their own loader factories. In April 2023, RIPPA acquired a high-end loader factory in Qingzhou, successfully extending its product line from excavators to loaders. Through this strategic decision, RIPPA further strengthened its product layout in the field of construction machinery, and proved the correctness of this expansion direction through market verification.

2024:收购叉车工厂，提高企业诚信度
2024年，随着中国市场经济的不景气，江淮叉车与合力叉车的合并导致大量江淮叉车经销商面临无车可卖的窘境。此时，一家叉车供应商找到 RIPPA，希望 RIPPA 收购其工厂。这一事件不仅验证了RIPPA品牌在中国市场的影响力，更彰显了其优秀的企业诚信和市场口碑。

全球扩张和品牌建设
如今，RIPPA 在美国有四个海外仓库，在加拿大和欧洲有两个仓库。得益于全球供应链的优化，RIPPA 的交货周期从 90 天缩短到仅 7 天，大大提高了客户满意度。同时，公司实现了 RIPPA 品牌的全球统一和保护，在全球范围内注册了马德里商标（RIPPA），并将于 2023 年获得中国商标注册。

技术创新和质量承诺
RIPPA 始终坚持产品质量第一的原则，只为客户提供高性价比的产品。公司拥有 150 多项专利，通过全面的技术保护确保产品的市场竞争力。通过不断的技术创新和严格的质量控制，RIPPA 赢得了全球客户的信赖和支持。

After 12 years of development, RIPPA Group has grown from a small excavator manufacturer to a global enterprise covering multiple engineering machinery fields such as excavators, loaders, and forklifts. The company's success is not only due to its high attention to technological innovation and product quality, but also to its consistent adherence to the business philosophy of "customers first, employees second, and companies third". In the future, RIPPA will continue to be customer-centric, committed to providing global customers with better products and services, and become a leading brand in the field of engineering machinery.